Candis “SheIsHipHop” White recently incorporated a business of her own. DreamHouse Entertainment is her new baby. To date, the DreamHouse roster consists of Miss SheIsHipHop herself, her brother Lord Jeremy, and Sev Da Producer. This month DreamHouse is releasing a new video every Friday just to get the people familiar with the brand. First up, new video from Lord Jeremy directed by Sev Da Producer. Be sure to tune in every Friday. Enjoy!
To date, I’ve interviewed all female MCs for my Queen of the Month blog. Today, I present to you a female DJ, entrepreneur, radio host, mom, and all around grinder — DJ XXXotic Mami. Get to know her! You might learn something!!!
What made you want to become a DJ? How long have you been doing it for?
I have always been a fan/student of Hip Hop — the music, the culture. For as long as I can remember it’s been a passion of mine. Its influence of my life and others made me fall in love and to also want to be a part of it. As a DJ I was intrigued by their creativity and presence; from breaking records to entertaining party-goers it’s been my life. I’ve been involved since a teen; I grew up on Hip Hop. I’ve paid my dues in the business as well.
Who are some of your biggest influences?
My biggest influences are the pioneers of Hip Hop. Start your way from the top of the list on down and in some form or fashion I’ve been influenced by those who have pushed the culture forward and created opportunities, from artists to executives alike. When I think of Hip Hop I see the big picture, all elements from the engineer in the studio to the personalities, to the video directors, to the fans; we all play a vital role in the culture.
You wear so many hats, including that of a mom. How do you do it? Where does your motivation come from?
My motivation comes from my motherly instincts. As a mother everything I do is for their well being and I am blessed that music has become my career and allows me to provide for the two most important people in the world to me. How do I do it? Girl, a lot of sleepless nights let me tell you. I honestly wouldn’t change it for the world though; this is what l live for — Family, and Business. Those are the two driving forces behind my day to day
How do you feel about the female representation in hip hop today?
I support all women in Hip Hop and take every chance that I get to remind the world that I am a woman and I am somebody in Hip Hop. We all are! We contribute, we matter! Yes it is a male dominated industry but I do not allow that to be an Achilles heel. I grind like the best of men and I encourage all of my female peers to work just as hard. Earn your place, know your worth and demand your respect! In terms of the representation, my goal is to create more opportunities to spread the wealth around, per say, in terms of more female artists and personalities overall. The consensus for some reason seems to be that there can only be one female at a time who is on top of her game; that is far from the truth and that’s what I promote.
What are or have been some of the struggles you’ve experienced as a woman in this male-dominated industry?
More than anything the misogynistic perspective that is everywhere. So often we are seen as a pretty face or body. Arm candy if you will. For me, I don’t tolerate it. By standing on my own I have earned respect and people tend to relate to me in a way that fits how I carry myself, as a woman.
What is the best advice you’ve ever received and from whom?
Over the years I’ve gotten so many great pieces of advice. From family, mentors, associates, colleagues, enemies and haters. My immediate circle has been very supportive, and reminds me that I have to keep pressing forward and expanding not only my brand but that of my companies as well.
What advice would you give to young girls looking up to you and your many accomplishments?
Work hard and learn the business. In this business one mistake can ruin you. Know your team, know your competition; marry your goals and you can accomplish it all
What is your favorite catch phrase or quote?
“Xtreme 104 where underground artists become mainstream!”
Any final words for the readers?
Yes. I want to impress upon everyone how important it is to support Hip Hop, all of its contributors. More unity is needed and less division. No one person is bigger than the culture, the music. Tune in to our movement #Xtreme104FM and #PivotMusicGroup. Check us out as we offer the best in online radio programming. Definitely follow me on instagram and twitter @djxxxotic_mami.
Check Out the AnR Report. Check out Lipstick Inc. That’s Fridays and Tuesdays respectively. Be on the lookout for “Before The Ink Dries,” which is our reality show going into production really soon. Its gonna be a major look for true Hip Hop heads. As a whole support us, cause we support you! Peace and Love.
Official Video Premieres Monday, April 22nd on Next UP Radio Via Da Matrix Studios.